About Us





Hi! I'm Sarah, owner of Rosie Sorrell. It's just me running the store, sometimes with the help of my 3yo son or 5yo daughter who like to put stickers on your parcels :)

Rosie Sorrell is named after my Grandma, who has always loved quirky design and has inspired my style over the years. I can still remember her fruit print glasses and veggie patterned plates! Rose is 97 years old and lives happily in North London and even though she now has dementia, I know she would be proud of this shop and love everything in it!

I'm a huge fan of interior design, I like it bold, bright and quirky. The brighter the better! I'd rather cover a wall in rainbows and unicorns than leave it plain.

I have scoured every corner of the internet and the world to source products that fit in with the colourful lifestyle that resonates with me and I know that I am not the only one. Something about bright colour fills my soul with happiness! So I've brought that to you, so you can fill your lives and your home with these beautiful colours.

I've brought independent designers from the UK, Netherlands and Sweden alongside larger design houses from across the EU to create a unique mix of products available together nowhere else in the UK. From Swedish dish cloths which are reusable and biodegradable to rainbow towels and sunflower trays - we are something to make your every day life more colourful.

I also try my very best to use recyclable packing. I use strong paper and  cardboard with paper tape to post your items, so every single piece of it is recyclable. Rarely, I might have to use bubble wrap but I do everything I can to avoid it!

I hope that you love these products as much as I do.

Sarah <3